Tuesday, 18 May 2010

Radio industry buoyed by strong Q1 (Sabina and Shamima)

>> There has been a massive increase in listeners for the BBCs chris Evans show and digital alternative BBC 6 music and commercial radios such as classic FM, heart and magic.

>> Bauer media magic FM competes for audiences from BBC radio 2, but it's national network increased listeners both year on year.

>> Global's talk station LBC 97.3 has over a million listeners every week.

>> Absolute Radio's core station had another disappointing quarter, its weekly reach dropped 6.5% to 1.4 million listeners and its total number of listening hours fell to 11 million a week, down 2% from the final three months. However listeners who switch to Absolute Radio's digital channels, such as Absolute 80s, it had a weekly reach of 264,000.

>> Commercial radio's share of listening dropped slightly to 41.3%, the actual number of hours people are listening to commercial radio increased to 32.2 million.

Radio 2

> Chris evans has taken over from Terry Wogan, he has achieve an average of 9.57 million, up from Wogans 8.1 million.

> Radio 2 had 14.57 million listeners up from 13.42 in the first quarter of 2010.

> Higher than Radio 1.

- Mus

Global Radio Classic FM

Link - http://www.mediaweek.co.uk/news/1002847/RAJAR-Q1-2010-Classic-FM-national-commercial-station-hit-high-note/

+ Classic FMs reach was 5.5 million during first quarter of 2009 (7.4%)
+ Absolute Radio lost audience dropping 6.5% to 1.4 million listeners a week
+ Globals Heart & Galaxy boosting weekly reach
+ Bauer Magic boosting weekly reach
+ Heart newtwork reached 7.4 million people a week during the first quarter of 2010

Capital FM Stats...

Number one breakfast show

Have a market share of 6% compared to a 4.9% in the the last quarter.

878,000 listeners weekly.

Heart, Magic and LBC were behind Capital in most categories.

All the named channels are owned by Global radio, so the results published by RAJAR showed that Global Radio is doing great overall because of all these channels.

Nilufa and Forhana

Wednesday, 12 May 2010

The importantance of technology changes

BBCs coverage of a wide range of niche market: BBC cater for niche audiences, for example BBC Asian Network caters for young British Asian who are into Asian and Desi music. BBC Radio 3 caters for niche audiences who like live music and arts, it's designed for classical lovers. BBC radio 7 is made for unadulterated entertainment.
BBC radio 5 live sport xtra is for people who wants more live and pure sports. BBC radio 4: audiences into politics and who wants to broaden their knowledge.

BBCs obligtion to represent a diverse UK (including regional): The BBC represents the UK its nations to reflect the full diversity of the public who pay for the BBC on air.
The BBC now makes more use of regional accents in order to reflect the diversity of UK. The BBC radio has radio nations and local: these are radio stations such as BBC radio Scotland, BBC radio Wales, BBC radio Cymru etc...