Tuesday 18 May 2010

Radio industry buoyed by strong Q1 (Sabina and Shamima)

>> There has been a massive increase in listeners for the BBCs chris Evans show and digital alternative BBC 6 music and commercial radios such as classic FM, heart and magic.

>> Bauer media magic FM competes for audiences from BBC radio 2, but it's national network increased listeners both year on year.

>> Global's talk station LBC 97.3 has over a million listeners every week.

>> Absolute Radio's core station had another disappointing quarter, its weekly reach dropped 6.5% to 1.4 million listeners and its total number of listening hours fell to 11 million a week, down 2% from the final three months. However listeners who switch to Absolute Radio's digital channels, such as Absolute 80s, it had a weekly reach of 264,000.

>> Commercial radio's share of listening dropped slightly to 41.3%, the actual number of hours people are listening to commercial radio increased to 32.2 million.

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